Today we’re announcing a new and exciting partnership with Otonomo as a leading platform and marketplace for vehicle data in the world. This collaboration will provide OBI+ with access to multi-layered OEM vehicle data from Otonomo’s platform, allowing us to enhance OBI+ digital service offering and provide a complete solution to our customers and partners across Europe.
Otonomo is an automotive data services platform that fuels an ecosystem of OEMs, 100+ service providers, and connected car data from over 40 million global connected vehicles, then reshapes and enriches it, to accelerate time to market for new services that can empower and delight drivers.
Privacy by design and neutrality are at the core of Otonomo’s platform, which enables GDPR, CCPA, and other privacy-regulation-compliant solutions using both personal and aggregate data. Otonomo has an R&D center in Israel and a presence in the United States and Europe.
For OBI+ data-driven digital services, vehicle data is a keystone. We have been working with vehicle data for years, but the real game-changer in the future will be the broader and standardized access to embedded car data. There are numerous reasons for that statement, but from the OBI+ perspective today we look at scalability, increased value for customers, and the ability to innovate even faster.
With more than 1 billion older vehicles driving on the roads and the diversity of use cases, we know that additional hardware is still required. However, by utilizing embedded car data we provide further benefits to customers by enhancing the services. The next point to why we believe in embedded car data is the ability to innovate faster. At OBI+, we are always ready to push into new exciting spaces, and the possibility to access millions of vehicles is an opportunity to bring our concepts to market faster.
We have been following the development within the space of vehicle data availability for a while, and Otonomo has been a key contributor to it. We considered the collaboration as a natural next step in our development towards introducing richer data sets to our customers and partners.
From a platform perspective, Otonomo delivers a single access point to different types of data from multiple sources. Being able to work out one integration and utilize it to source vehicle data from multiple manufacturers was great and fitted perfectly to our needs. Furthermore, we are exploring other data sets to enhance the functionality of our services.
Having Otonomo as a data partner and provider has helped us expand our offer and ability to deliver more value to our customers. We found a partner that has made it easier for us to get started by setting the foundation required to work with vehicle data and managing the complexity of communicating with the stakeholders. Moreover, all of the above with a global scope. Being able to integrate data from Otonomo opened up more possibilities for the projects we had started. Especially concerning providing a single interface to data sources that helped us enhance our services. The collaboration fits perfectly with our approach of providing a complete solution to the OBI+ customers and partners.
Many market participants are overwhelmed by the complexities and resources required to get started and design a scalable solution, especially in sectors where managing IT is not part of the core business. We have spent years solving that challenge to make sure that our customers are comfortable with starting a new project that will complement their core business. At OBI+, we try to bring down the barriers and make the services accessible.
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